In 1985, which iconic brand launched a reformulated product that caused such massive consumer backlash that they were forced to reintroduce the original formula just 79 days later?

Throughout history, some product failures have become legendary cautionary tales that fundamentally changed how companies approach product development and marketing. These spectacular retail flops often cost companies millions but taught invaluable lessons about market research, consumer needs, and brand positioning. Test your knowledge about one of the most infamous product failures from retail history that permanently altered business strategy in its wake.

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• New Coke (Coca-Cola Company)
• Crystal Pepsi (PepsiCo)
• Apple Newton MessagePad (Apple)
• Arch Deluxe (McDonald's)

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