Which famous CEO personally led the launch of the 'Fire Phone' in 2014, which was discontinued just one year later after reportedly losing the company $170 million in unsold inventory?

Even the most successful CEOs and companies have had their share of product failures. This trivia tests your knowledge about one of the most notable product launch disasters in tech history. Beyond the headlines, these failures often reveal important business lessons about market research, consumer behavior, and corporate decision-making that continue to influence product development strategies today.

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• Jeff Bezos (Amazon)
• Tim Cook (Apple)
• Satya Nadella (Microsoft)
• Mark Zuckerberg (Facebook/Meta)

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