Which unexpected brand collaboration broke Spotify's first-day streaming records when they launched a custom meal with an exclusive merchandise line in 2020?

Brand collaborations have become a cornerstone of modern pop culture marketing, creating unexpected mashups that generate massive buzz and consumer excitement. From luxury fashion houses partnering with streetwear brands to food companies teaming up with entertainment franchises, these strategic alliances often result in limited-edition products that sell out in minutes. Test your knowledge about some of the most influential and unexpected brand collaborations that captured the zeitgeist and revolutionized how companies approach cross-promotional marketing in the digital age.

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McDonald's x Travis Scott
Taco Bell x Lil Nas X
Burger King x BTS
Wendy's x Chance the Rapper