Which major coffee retailer named its customer loyalty program and rewards system after a mythological figure from ancient Greek maritime folklore?

Mythology and folklore have long been powerful tools for retail branding and customer engagement. Ancient narratives create emotional connections with consumers, provide rich imagery for packaging, and offer compelling storytelling opportunities for marketing campaigns. This trivia question explores how one major retail chain leveraged mythology in a groundbreaking customer loyalty program that changed the industry. Test your knowledge of how ancient stories drive modern retail success!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Starbucks (named after the siren/mermaid figure that also appears in their logo)
Peet's Coffee (named after Prometheus, the fire-bringer who represents their flame-roasted beans)
Dunkin' (named after Atlas, representing their global reach and 'world of flavor')
Costa Coffee (named after Poseidon's Trident, symbolizing their 'three pillars' of quality, service and community)