Which retailer's Lunar New Year loyalty program became famous for its personalized 'Fortune Envelope' mobile campaign that increased store visits by 70% in Asian markets?

Dive into the fascinating intersection of cultural traditions and retail marketing! Cultural festivals provide unique opportunities for brands to connect with consumers through authentic engagement. This trivia question explores how a major retail chain leveraged one of the world's most significant cultural celebrations to create an award-winning loyalty campaign. Test your knowledge of innovative retail strategies that honor traditional celebrations while driving customer engagement.

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• Alibaba Group with their 'Red Packet Prosperity' program
• Walmart with their 'Lucky 88' rewards system
• Sephora with their 'New Year, New Fortune' Beauty Insider campaign
• H&M with their 'Golden Dragon Rewards' program

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