Which retailer pioneered the 'Pop-Up Experience Store' concept for major movie releases, creating immersive shopping environments that later became an industry standard for film merchandising?

The intersection of retail and pop culture has transformed how brands connect with consumers. From celebrity collaborations to viral marketing moments, retailers continuously find innovative ways to leverage pop culture phenomena. This trivia question tests your knowledge of a groundbreaking retail innovation that changed how fans engage with their favorite entertainment franchises.

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• Hot Topic with their 'Nightmare Before Christmas' experiential store in 1993
• Warner Bros. with their 'Harry Potter Experience' shops in 2001
• Disney with their 'Star Wars Galaxy's Edge' merchandise preview stores in 2015
• Amazon with their 'Hunger Games Capitol Couture' pop-ups in 2012

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