Which iconic brand mascot underwent a significant historical transformation in 1971 that reflected changing American attitudes toward environmental conservation?

Throughout history, brand mascots have played a crucial role in product marketing, creating memorable identities that sometimes outlive the products themselves. These characters became cultural touchstones, evolving alongside changing societal values and advertising techniques. This trivia question explores the fascinating history of one of the most significant brand mascot transformations that reflected broader historical changes in American marketing and society.

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Smokey Bear, who changed from saying 'Only YOU can prevent forest fires' to 'Only YOU can prevent wildfires'
The Marlboro Man, who shifted from rugged individualism to promoting filtered cigarettes
The Crying Indian (Iron Eyes Cody) who debuted in the Keep America Beautiful anti-pollution campaign
Tony the Tiger, who evolved from a realistic tiger to a more cartoonish, family-friendly character