Which famous athlete turned down a $100 million Reebok endorsement deal in 1992, only to sign with Nike instead for much less upfront money but with equity that ultimately made him billions?

When celebrities partner with brands, it can create powerful marketing moments that define entire decades. From athletes wearing signature shoes to actors becoming the face of luxury products, these partnerships shape consumer culture and influence buying decisions worldwide. Test your knowledge about some of the most influential celebrity brand endorsements that changed product positioning and marketing strategy forever!

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Michael Jordan
Shaquille O'Neal
Michael Johnson
LeBron James