Which 1985 retail failure was so catastrophic that Coca-Cola reverted to its original formula just 79 days after launch, despite spending millions on market research?

Throughout retail history, companies have launched products with high expectations only to face spectacular failures. These missteps have become legendary case studies in what NOT to do in product development and marketing. This trivia question tests your knowledge of one of the most infamous product failures in retail history that ultimately cost a major company nearly $1 billion in losses.

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• New Coke
• Pepsi Clear
• Coca-Cola Blāk (coffee-flavored Coke)
• Diet Coke with Lemon

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