Which major company famously rebranded in 2010 with a simplified logo that abandoned its 3D glossy design for a flat, minimalist approach, causing significant consumer backlash with complaints that it looked like a 'generic bargain brand'?

The visual identity of major corporations can make or break their market position. Throughout business history, some companies have taken extraordinary risks by completely overhauling their established logos. This trivia question focuses on one of the most dramatic logo redesigns in corporate history that initially received significant backlash but eventually became accepted as a successful rebrand. Test your knowledge of corporate visual identity transformations!

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Gap (with its short-lived white text on blue square logo)
Pepsi (with its redesigned circular red, white and blue emblem)
Microsoft (with its first window-pane logo without the flag waving effect)
Starbucks (with the simplified mermaid design removing the outer ring and text)