Which company launched the first major car subscription service in the United States that included insurance, maintenance, and the ability to swap vehicles?

The transportation industry has been evolving rapidly with sustainability initiatives and innovative business models. One major shift has been the introduction of subscription-based mobility services that reduce individual vehicle ownership while maintaining flexibility. These models aim to decrease carbon footprints while meeting modern transportation needs. How well do you know the companies that pioneered this transformation in the transportation sector?

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• Book by Cadillac
• Care by Volvo
• Mercedes-Benz Collection
• Porsche Passport (now Porsche Drive)

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