Which retail brand's 2018 campaign featured Kratos and Atreus from Norse mythology, resulting in a 35% sales increase for limited edition merchandise?

In 2018, a major retail brand launched a highly successful marketing campaign that cleverly incorporated elements from Norse mythology to promote their product line. This campaign featured iconic symbols and storytelling elements from ancient Norse legends, resulting in one of the most recognizable retail collaborations between modern products and ancient mythology. Test your knowledge of this landmark mythological marketing collaboration that changed how retailers approach cultural storytelling.

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Sony PlayStation's collaboration with Santa Monica Studio for God of War themed retail products
Nike's 'Valhalla Collection' featuring Thor's hammer and Odin's ravens on limited edition athletic wear
IKEA's 'Legends of the North' furniture line inspired by Yggdrasil and the Nine Realms
Amazon's Prime Day 'Journey to Asgard' themed shopping experience and collector's items