Which pharmaceutical company first pioneered direct-to-consumer television advertising for prescription medications in the United States?

Modern medicine relies heavily on brand recognition and innovative marketing. Pharmaceutical companies invest billions in creating memorable campaigns and building trust with healthcare providers and patients. This trivia tests your knowledge of landmark advertising campaigns that changed how medical products are marketed and perceived in the healthcare industry.

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Pfizer with Viagra (sildenafil)
Merck with Singulair (montelukast)
Eli Lilly with Prozac (fluoxetine)
Schering-Plough with Claritin (loratadine)