Which film studio pioneered the first widely-distributed VR retail kiosk experience that allowed shoppers to 'step inside' upcoming movie releases, leading to a 40% increase in opening weekend ticket sales?

The film and television industry has embraced virtual reality technology to transform how audiences experience content and how studios market their productions. From virtual set tours to immersive trailer experiences, VR has become a powerful tool for audience engagement. Test your knowledge about how major studios and streaming platforms are utilizing retail virtual reality to promote their biggest releases and enhance fan experiences.

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Universal Pictures with their 'Universal Reality Portals' in 2019
Disney with their 'Disney Dimension' program in 2018
Warner Bros. with their 'WB Immersion Stations' in 2020
Paramount with their 'Paramount Virtual Preview' system in 2021