Which retail giant began as a small grocery store called 'Kawajiri Shop' before completely reinventing its brand identity and business model in the 1960s?

Test your knowledge about one of the most significant brand identity transformations in retail history. Many successful companies have evolved their identities over time, but few transformations have been as dramatic and strategically significant as this one. This pivot not only saved the company but transformed it into one of the most recognized brands in the world.

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Nintendo
Sony
Toyota
Mitsubishi