Which retail technology innovation did Nike first implement in 2018 that revolutionized in-store personalization by using smartphone integration and RFID technology?

The sports retail industry has undergone dramatic technological transformations in recent years. From traditional brick-and-mortar stores to sophisticated omnichannel experiences, sports retailers are leveraging cutting-edge technologies to enhance customer engagement and operational efficiency. This poll tests your knowledge about a significant retail technology advancement that changed how major sports brands connect with their customers through personalized experiences.

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Nike App at Retail, allowing customers to scan products, request sizes, and checkout from their phones while in-store
Virtual Reality fitting rooms where customers could try on gear in simulated sporting environments
Biometric payment systems using fingerprint authentication for faster checkout
AI-powered holographic product displays that respond to customer movement and preferences