Which gaming company first introduced a loyalty program that rewarded players with points that could be redeemed for full games and exclusive digital content?

The gaming industry has developed some innovative customer loyalty programs to keep players engaged and returning to their platforms. These programs often include exclusive rewards, early access to new releases, and special in-game items. One particular gaming loyalty program pioneered features that are now industry standard. Test your knowledge about the history of gaming loyalty programs with this trivia question!

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Valve (Steam)
Microsoft (Xbox Live Rewards/Microsoft Rewards)
Sony (PlayStation Plus)
Nintendo (Club Nintendo)