Which Broadway musical was the first to use a comprehensive omnichannel marketing strategy including social media contests, interactive billboards, and a dedicated mobile app in its 2015 launch?

Test your knowledge about one of the most innovative product launches in Broadway history that changed how theatrical productions engage with audiences. This landmark marketing campaign revolutionized how Broadway shows build their brand and connect with potential theatergoers, creating a new template for theatrical promotion that's still influential today.

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Hamilton
The Book of Mormon
Dear Evan Hansen
Wicked