Which innovative marketing strategy helped 'Hamilton' create unprecedented demand and audience engagement before its Broadway debut?

Lin-Manuel Miranda's 'Hamilton' revolutionized not just musical theater but also performing arts marketing. This groundbreaking production employed innovative strategies that transformed how Broadway shows build audiences and maintain cultural relevance. Test your knowledge about one of the most successful performing arts marketing campaigns in recent history!

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Releasing the entire soundtrack on streaming platforms before the Broadway opening, creating a pre-familiarized audience
Launching a subscription-based mobile app that offered exclusive behind-the-scenes content and early ticket access
Creating a viral TikTok challenge where participants had to perform original choreography to Hamilton songs
Implementing a blockchain-based digital collectible program where fans could own pieces of virtual Hamilton memorabilia