Which music artist signed what was considered the first modern 'mega-endorsement' deal with Pepsi in 1983 for a then-record $5 million?

The partnership between musicians and brands has created some of the most iconic advertising moments in retail history. From groundbreaking deals that changed how artists monetize their fame to campaigns that defined generations, these endorsements have shaped both music and marketing cultures. Test your knowledge about one of the most famous music endorsement deals that changed the industry forever!

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