Which pharmaceutical company pioneered the "branded generic" strategy in the early 2010s, creating subsidiary brands to sell its own generic versions before patent expiration?

The pharmaceutical industry has seen dramatic shifts in brand strategy over the years, particularly as companies navigate patent cliffs, mergers, and changing healthcare landscapes. Major pharmaceutical brands have employed various approaches to maintain market relevance and consumer trust while adapting to regulatory changes. This poll tests your knowledge of a significant pharmaceutical brand strategy shift that changed industry practices.

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Pfizer with its Greenstone LLC subsidiary
Merck with its Blue Horizon Generics division
GlaxoSmithKline through its Essential Pharmaceuticals arm
AstraZeneca via its Abound Health initiative