Which celebrity entrepreneur pioneered the direct-to-consumer business model for cosmetics with a company valued at over $1 billion that sold 51% of its shares to Coty Inc. in 2019?

Beyond their fame in entertainment, sports, or politics, many celebrities have ventured into product development with surprising innovations that disrupted industries. Some celebrity products were passing fads, while others became billion-dollar empires. Test your knowledge about famous people who transformed from public figures into successful product innovators and entrepreneurs.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories