Which groundbreaking loyalty program feature did Canada's Stratford Festival introduce in 2015 that has since been adopted by performing arts venues worldwide?

The performing arts industry has evolved sophisticated approaches to building audience loyalty. Theaters, dance companies, and concert venues now use data-driven strategies to turn occasional attendees into lifelong patrons. This trivia question explores a landmark customer loyalty innovation from one of North America's most renowned theater festivals that transformed how arts organizations approach membership programs and subscription models.

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Flex Pass system allowing subscribers to exchange tickets up to 24 hours before showtime with no fees
Virtual reality previews of productions for premium subscribers
Dynamic pricing algorithm based on weather forecasts for outdoor performances
Blockchain-based ticket verification system preventing scalping