Which company holds the world record for the most expensive logo redesign, reportedly costing approximately $211 million when all implementation costs were included?

The visual identity of a brand can make or break its market presence. Some companies invest minimally in their logos, while others spend fortunes to create the perfect symbol. This trivia question explores an interesting intersection of design investment and brand identity that made it into the world records. Test your knowledge about the most expensive logo redesign ever commissioned!

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BP (British Petroleum)
Pepsi
Apple
Accenture