Which famous author pioneered the use of immersive digital brand storytelling by creating Pottermore, an online platform that extended their literary universe beyond the books?

Brand storytelling has become essential in the publishing industry, helping authors and literary works stand out in a crowded marketplace. Major publishing houses and individual authors have developed unique approaches to connect with readers through compelling narratives about their brands. This trivia question tests your knowledge about innovative brand storytelling techniques that transformed the success of notable literary works.

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J.K. Rowling
George R.R. Martin
Stephen King
Neil Gaiman