Which scientific equipment retail innovation, pioneered by CEO Tim Starzl in 2002, first introduced the 'direct-to-lab' sales model that bypassed traditional distributors and reduced research equipment costs by up to 40%?

The world of scientific equipment retail has transformed dramatically in recent decades, with innovative companies changing how researchers and institutions purchase vital lab instruments. This trivia question explores one of the most significant retail innovations that disrupted the traditional scientific supply chain and democratized access to high-quality research equipment.

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ScienceDirect Market by Elsevier
LabX Trading Platform
ThermoFisher Scientific's Unity Lab Services
Vanguard Scientific Systems