Which retail digital transformation initiative did the Army & Air Force Exchange Service (AAFES) implement in 2017 that revolutionized how military personnel shop?

The Post Exchange (PX) and Base Exchange (BX) systems have been crucial to military morale and readiness since their formal establishment. These military retail operations have undergone significant digital transformation over decades, adapting technologies and retail strategies to serve personnel worldwide. Test your knowledge about how military retail operations have evolved through technological innovation and strategic changes to support troops both in peacetime and during conflicts.

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The introduction of AAFES Click & Collect program that allowed soldiers to order online and pick up at their nearest PX
Opening online shopping privileges to all honorably discharged veterans, expanding their customer base by millions
Implementation of the Military Star universal rewards card that offered exclusive discounts at all on-base retailers
Launch of the PX Mobile app with geolocation features that customized deals based on a soldier's deployment location