Which major retailer named their customer loyalty program after a mythological creature known for its keen vision and association with wisdom?

In today's competitive retail landscape, brands often draw inspiration from mythology and folklore to create compelling customer experiences and loyalty programs. Ancient stories provide rich symbolism and universal narratives that can elevate brand identity and create emotional connections with customers. This trivia question explores how one famous retailer leveraged mythological elements in their loyalty program design to extraordinary success.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Starbucks' 'Phoenix Rewards' (representing rebirth and transformation)
Target's 'Griffin Circle' (representing vigilance and protection of treasure)
Sephora's 'Beauty Insider' with its 'Black Dragon' tier (representing power and mystery)
Ulta Beauty's 'Ultamate Rewards' with its 'Diamond' tier (referencing the all-seeing eye of the owl in Greek mythology)