Which iconic toy brand launched its highly successful 'Vault' program that strategically re-releases discontinued products from previous decades based on fan votes and cultural moments?

Pop culture retail has been transformed by nostalgia marketing in recent years. Brands are increasingly leveraging emotional connections to bygone eras to sell new products. From rebooted movie franchises to vintage-inspired fashion, nostalgia has become a powerful tool in brand storytelling and product development. Test your knowledge about this fascinating trend that bridges the past and present in consumer culture!

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LEGO
Mattel (Hot Wheels)
Hasbro (Transformers)
Funko