Which viral marketing campaign for a Netflix show created a real-world ice cream brand that generated over $2 million in sales despite minimal traditional advertising?

In today's social media-driven world, marketing campaigns that tap into pop culture phenomena can achieve unprecedented viral success. From meme-worthy commercials to celebrity partnerships that break the internet, brands are constantly seeking that perfect cultural moment to amplify their message. Test your knowledge about one of the most successful product marketing campaigns that leveraged pop culture in recent years!

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Stranger Things' Scoops Ahoy ice cream collaboration with Baskin-Robbins
Squid Game's Dalgona candy challenge with Hershey's
Bridgerton's Regency-inspired tea flavors with Teavana
Wednesday's Nevermore Academy coffee line with Starbucks