In 2011, Netflix made a controversial pricing decision that temporarily lost them nearly 1 million subscribers. What was this pricing change?

The streaming giant Netflix has transformed the film and television industry through innovative pricing and subscription models. As competition in the streaming space has intensified, Netflix's approach to monetization has evolved significantly over the years. This trivia question explores a key turning point in Netflix's pricing strategy that impacted both their business model and customer perception.

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They separated DVD rentals and streaming into two services (Qwikster and Netflix), effectively raising prices by 60% for customers who wanted both
They introduced a tiered pricing system based on video quality (SD, HD, 4K) for the first time
They eliminated their free trial period and required immediate payment
They introduced a pay-per-view model for new release films alongside their subscription service