Which presidential campaign first used sophisticated retail analytics techniques to target voters, pioneering the 'microtargeting' approach now standard in political campaigns?

The intersection of politics and digital marketing has transformed how governments connect with citizens. This trivia question explores a landmark case study in government digital transformation that revolutionized public engagement metrics. Test your knowledge about how data analytics and digital strategies have reshaped government communication platforms and campaign effectiveness measurement in the modern era.

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Barack Obama's 2008 campaign (with analytics director Dan Wagner)
George W. Bush's 2004 campaign (with strategist Karl Rove)
Bill Clinton's 1996 re-election campaign (with consultant Dick Morris)
Donald Trump's 2016 campaign (with Cambridge Analytica)