Which linguistic device was deliberately employed in Apple's famous 'Think Different' slogan that contributed significantly to its effectiveness?

Marketing taglines and slogans often employ sophisticated linguistic devices to make them memorable and effective. From phonological patterns like alliteration and assonance to semantic techniques like metaphor and ambiguity, the language of advertising represents a fascinating intersection of linguistics and marketing psychology. Test your knowledge about famous linguistic techniques in successful marketing slogans that have shaped consumer behavior and brand recognition.

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Grammatical incongruity (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Syntactic parallelism (matching the structure of IBM's 'Think' slogan while creating semantic contrast)
Phonetic minimalism (using only monosyllabic words for maximum impact)
Neologism (creating a new compound word 'ThinkDifferent' that was originally written without a space)