Which gaming company pioneered the strategy of releasing playable demos through digital storefronts before the full game launch, a practice now standard across the industry?

Product launches in the gaming industry have evolved dramatically over the years. From simple press releases to elaborate events and virtual experiences, game companies now invest millions in creating hype and excitement around new titles. This trivia tests your knowledge about one of the most successful product launch strategies that changed how games are marketed. Can you identify the innovative approach that revolutionized game releases?

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Valve Corporation with Steam's 'Early Access' program in 2013
Electronic Arts with Origin's 'Play First Trials' in 2016
Epic Games with their 'Preview Build' system in 2018
Activision Blizzard with Battle.net's 'Beta Access' in 2014