Which sports brand pioneered the use of athletic performance analytics to determine athlete endorsement values, launching their 'Data Driven Deals' approach in 2018?

In today's competitive sports industry landscape, successful brands leverage sophisticated data analytics to maximize the impact of athlete endorsements. This trivia question explores a notable sports marketing campaign that revolutionized how performance data influenced endorsement decisions and marketing strategies. Test your knowledge of this industry-changing approach that merged athlete metrics with consumer engagement.

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• Under Armour, with their 'Performance Value Index'
• Nike, with their 'Victory Metrics System'
• Adidas, with their 'Athlete ROI Framework'
• Puma, with their 'Performance Analytics Platform'

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