Which innovative marketing campaign first positioned amateur telescopes as "family entertainment products" rather than scientific instruments, dramatically expanding the consumer market in the 1960s?

The astronomy industry has seen remarkable innovations in product marketing over the decades, particularly as telescopes and stargazing equipment evolved from specialized scientific instruments to consumer products. This trivia question explores a significant marketing milestone that transformed how astronomy products were positioned to the general public. Test your knowledge of how astronomy brands have shaped their product narratives!

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Celestron's "Bring the Universe Home" campaign, featuring celebrities observing from their backyards
Edmund Scientific's "Stars for Everyone" campaign, which advertised in popular magazines rather than science journals
Meade Instruments' "Astronomy Made Simple" television commercials with animated constellation guides
Bausch & Lomb's "Space Race" promotions that connected their telescopes to NASA's Apollo missions