Which retail innovation did the World Wildlife Fund (WWF) pioneer that allowed customers to 'adopt' endangered animals through their stores and website?

Conservation organizations are constantly innovating in their retail approaches to fund critical wildlife protection efforts. This trivia question explores how one major conservation organization revolutionized its retail strategy to increase customer engagement and generate sustainable funding for endangered species protection. Test your knowledge about the intersection of retail innovation and wildlife conservation!

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Species Adoption Program with plush toys and certificates
Wildlife Photo Subscription Boxes
Endangered Species NFT Marketplace
Animal Tracking App with Premium Membership