Which company holds the world record for the most expensive logo redesign, costing approximately $211 million when all implementation costs were factored in?

The world of retail and branding has seen some remarkable transformations that have broken records in business history. This poll tests your knowledge about corporate logos and rebranding efforts that made it into the record books. Some rebranding efforts have resulted in massive value creation (or destruction) in record time. How well do you know these legendary brand transformations?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

BP (British Petroleum)
Pepsi
Apple
Accenture