Which innovative marketing strategy for 'The Blair Witch Project' (1999) is considered revolutionary and changed film promotion forever?

Test your knowledge about groundbreaking marketing strategies in the film and television industry! Modern film marketing has evolved dramatically from simple posters to complex multi-channel campaigns. Studios now leverage big data, AI, and immersive experiences to create buzz and drive box office success. How well do you understand the innovative techniques that have revolutionized how movies are promoted to audiences?

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Creating a fake documentary website claiming the events were real, using internet marketing when it was still novel
Releasing the entire film on YouTube for free one month before theatrical release
Using AI-generated personalized trailers targeted to different demographic groups
Implementing the film industry's first loyalty rewards program that gave viewers theater discounts