Which major retail chain created a special store layout design specifically to accommodate the Northern Lights viewing experience for customers in Iceland?

In today's globally connected retail world, geographic factors heavily influence consumer behavior and retail strategy. Major brands are constantly developing innovative approaches to address regional challenges and leverage local consumer preferences. This trivia question explores how a major retail chain adapted its store layouts to accommodate a fascinating geographic reality. Test your knowledge of how geography shapes retail innovation!

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IKEA - with its 'Aurora Viewing Deck' featuring glass-ceiling cafés
Walmart - with its 'Northern Sky' departments featuring skylights and outdoor shopping areas
Costco - with its 'Polar View' warehouses that include observation towers for members
Target - with its 'Arctic Circle' layout featuring transparent roof sections above checkout lanes