Which renowned architecture firm underwent a major rebranding in 2015, changing its name and visual identity to reflect its evolution from a traditional practice to a collaborative design consultancy?

The visual identity of architecture firms has evolved significantly over the decades, reflecting changes in design philosophy, technology, and market positioning. Major rebranding efforts often coincide with strategic shifts or leadership transitions. This trivia question explores a notable brand transformation in the architecture world that signaled a fundamental shift in the firm's approach to design and client engagement.

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• SOM (Skidmore, Owings & Merrill) to 'Studio SOM'
• Perkins+Will to 'Perkins&Will' with a new interconnected visual identity
• HOK (Hellmuth, Obata + Kassabaum) to 'HOK Design Collective'
• Gensler to 'Gensler Global Design'

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