Which product placement in a film is credited with increasing its featured brand's sales by 65% after release, creating one of the most successful brand identity boosts in cinema history?

Product placement in film and television has evolved from subtle background props to major plot devices worth millions in advertising revenue. Studios and brands form strategic partnerships that can make or break a product's market success. Some placements have become iconic moments in cinema history, while others have faced backlash for being too overt. Test your knowledge about this fascinating intersection of entertainment and marketing where consumer psychology and brand identity collide on the big screen.

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Ray-Ban sunglasses in "Risky Business" (1983)
Reese's Pieces in "E.T. the Extra-Terrestrial" (1982)
FedEx in "Cast Away" (2000)
BMW Z3 in "GoldenEye" (1995)