Which major film studio launched the first industry-wide sustainable retail initiative in 2018, requiring all licensed merchandise to use at least 30% recycled materials?

The film and television industry has been making significant strides toward sustainability in recent years, with major studios and production companies implementing eco-friendly practices and partnering with sustainable retailers. From set design to merchandise, the entertainment world is embracing green initiatives that are reshaping how products associated with films and TV shows are manufactured, marketed, and sold. Test your knowledge about this growing intersection of entertainment and sustainable retail!

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Warner Bros. Entertainment with their 'Green Screen' program
Disney with their 'Planet Possible' initiative
Universal Pictures with their 'EcoVerse' campaign
Sony Pictures with their 'Sustainable Stories' platform