Which sports retail giant pioneered the first virtual 'try-on' technology that allowed customers to visualize themselves wearing athletic shoes before purchasing?

The sports retail landscape has transformed dramatically with technology. From brick-and-mortar specialist shops to sophisticated digital experiences, sports retailers are implementing cutting-edge virtual reality solutions to enhance customer engagement and drive sales. Test your knowledge about how major sports brands are utilizing virtual reality to create immersive shopping experiences.

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Nike with their 'Nike Fit' AR technology in 2019
Adidas with their 'Virtual Footwear Wall' in 2018
Under Armour with their 'UA Virtual Athlete' in 2020
Puma with their 'Puma Virtual Fitting Room' in 2017