Which Broadway musical first introduced the now-ubiquitous silhouette logo design that transformed theatrical branding and merchandising?

The performing arts industry has evolved its marketing strategies significantly over the decades. From traditional playbills to immersive digital experiences, theaters and performance venues use distinctive branding elements to attract audiences. This trivia question focuses on an iconic product design element that revolutionized how Broadway shows connect with their audiences. Test your knowledge of performing arts marketing history!

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