Which famous CEO pioneered the 'interactive battlefield retail experience' concept that revolutionized military museum gift shops by allowing visitors to purchase replicas linked to augmented reality historical content?

Military history museums have evolved significantly in how they engage visitors through their retail spaces. Beyond traditional gift shops, many have pioneered innovative retail concepts that enhance the educational experience while generating revenue. This trivia question explores a groundbreaking retail innovation that changed how military history is marketed and consumed by the public.

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Jeff Bezos, who implemented the concept at the Smithsonian National Museum of American History in 2015
Joanne Crevoiserat, who developed the concept for the Imperial War Museum in London in 2017
Howard Schultz, who launched the concept at the National WWII Museum in New Orleans in 2014
Satya Nadella, who created the system for the National Museum of the United States Army in 2019