Which product launch is considered one of the biggest retail failures in history, costing Coca-Cola millions in 1985 despite extensive market research showing consumers preferred its taste?

Even the world's largest companies sometimes miss the mark spectacularly. This trivia question explores one of the most expensive product failures in business history - a cautionary tale that continues to be studied in business schools worldwide. Test your knowledge about this famous retail failure that demonstrates how even extensive market research and massive budgets don't guarantee success.

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• New Coke
• Coca-Cola Clear
• Coca-Cola Life
• Diet Coke with Lime

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