Which linguistic device did Coca-Cola deliberately employ in their famous 'Taste the Feeling' slogan, replacing their previous 'Open Happiness' campaign?

Brand slogans are powerful linguistic tools that companies invest millions to perfect. Behind these catchy phrases are sophisticated language strategies that leverage linguistic principles like phonetic symbolism, rhythmic patterns, and semantic association. This trivia question explores how language science shapes one of the most recognizable aspects of global branding.

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Embodied cognition - linking physical sensation (taste) to emotional response (feeling) to create a multi-sensory linguistic experience
Phonological reduplication - repeating similar sounds ('taste'/'te' and 'feel'/'ing') to create rhythmic memorability
Imperative framing with progressive tense - combining command form with ongoing action to suggest continuous product engagement
Semantic narrowing - moving from abstract concept (happiness) to specific sensation (taste) to make the slogan more concrete and actionable