Which basketball legend's partnership with Nike created a brand that has generated over $10 billion in revenue and revolutionized athletic footwear marketing?

Celebrity endorsements and brand partnerships have evolved into sophisticated marketing strategies worth billions. Some stars have transcended mere endorsement deals to create empires and transform entire product categories. This trivia question tests your knowledge of one of the most successful celebrity-brand partnerships in retail history that fundamentally changed an industry's trajectory.

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Shaquille O'Neal (Reebok Shaq)
Stephen Curry (Under Armour Curry)