Which company holds the Guinness World Record for the 'Most Participants in a Product Launch Event' with over 117,000 people attending simultaneous launch events across multiple countries?

World records aren't just about human feats - they extend into the retail and marketing world too! Some of the most innovative marketing campaigns and retail strategies have earned their place in the Guinness World Records. Test your knowledge about these extraordinary retail achievements that pushed boundaries and made history. Do you know which brands broke records with their marketing genius?

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• Samsung (Galaxy S4 launch)
• Apple (iPhone 5 launch)
• Microsoft (Windows 10 launch)
• Coca-Cola (Share a Coke campaign launch)

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